Once known as Nephew and Grand-nephew, Cosmin Simionescu and Dan Stănescu are some of Romanian’s most prized creatives. Art director and copywriter team for more than 15 years, they’ve won awards for some of the best agencies in Romania: Graffiti BBDO, Propaganda and DDB. While in Russia, on a stint at BBDO Moscow, Cosmin Simionescu created the great tear-jerker story of the suicidal racoon that got shortlisted in Cannes in 2012. Before that, there was Mountain Dew, an account creative directed by the team for more than 4 years, that not only got Graffiti BBDO’s top agency award at the biggest advertising festival in Romania in 2010, but also got the team’s first Cannes nomination.
In late 2013, freelancing in Romania and abroad, Cosmin and Dan set the basis for what would later become GLITCH - a creative boutique specialised in concept creation across all media and briefs. Since then GLITCH has managed projects ranging from rebranding in the cultural sector to integrated 360 commercial campaigns that have only two things in common - effective strategy and creative ideation.
In 2019, GLITCH was joined by new business and development extraordinaire Alex Cristea. Strategic thinker, part time DJ, wannabe rapper, Alex has seen it all. From the likes of international clients like Bite Latvia, World Bank, GQ or Playboy to the regional & local accounts of Coca-cola, Danone, BCR, KFC and Lidl, Alex has toured both agency and client in search of those places in need of his passionate, hardworking signature trademark. The disruptive combination of wild creative ideation and deep strategic thinking that GLITCH displays was a natural stop on his restless journey for the next big thing.
Along side Cosmin, Dan & Alex, Ana Maria Dudu is GLITCH’s lead in-house designer. A very young but uber-talented graphic designer she is as versatile as she is passionate about illustration, collage and typography.
GLITCH likes things small and elastic - that's why a roster of very diverse consultants and partners, from creatives to designers and producers, periodically join GLITCH’s dynamic team to allow for this adaptive structure to tackle any project, no matter how big or complex.