Every year, Radio Zu hosts an ginormous party for its partners and stakeholders. Dubbed Big Party Zu - this is the one party you don’t want to miss if you want to matter in the Romanian showbiz. The party was set to launch the Zu’s visual radio to the partners, a digital initiative that would transform radio Zu into an online visual feast. This meant that the theme of the party had to follow suit - a digitally inspired concept was chosen to get the message across.
From event invitations to photo walls graphics, the creative direction broke all rules of the Photoshop. Screen animations plunged the guests into a world of fluorescent pixel cats, drop-shadowy rainbow text and multiplying cut-out faces of performing artists.
Gif invites made use of both the popular That Moment When memes and the Windows Paint capabilities.