Calmotusin is Dacia Plants’ remedy for all types of coughs. New packaging and administration types added in 2018 made the brand more appealing, more efficient to a wider audience. GLITCH contributed with strategy and creative direction for the TV ad campaign that was to highlight the product potential in treating coughs, no matter how wet, nasty or noisy. 
Everybody knows what a drag coughs can be and how liberating it feels when they’re gone - so much so that we’ve let this joyous liberation dance on screen and spread the word. 
Alma’s singing and dancing coupled with direction by Iulian Moga, production by Roco and music by Startrec, turned the story into a musical feast for all. 
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