Marking 100 years since the Grand Unification in 1918, 2018 is a very special year for Romania and Romanians everywhere. On this extraordinary occasion, the DONA Pharmacy, one of Romania’s most beloved brands, commissioned GLITCH to create a campaign, one that would celebrate this extraordinary occasion.
Though much has changed in the last 100 years - from vehicles to communications and technology, the essentials are all but the same: love tastes as sweet and our care for the others is as strong as ever. In a nostalgic and emotional story produced by MME and directed by Hypno, we time travel to the 20s, the 50s and the 70s to see how the things we care about most have remained unchanged.
Shot by Cosmin Gogu, the print and OOH campaign takes us to the pharmacy - where although the medicine has changed and the shelves are different, the care for the patients has remained the same and is as strong as it has ever been. The three executions have appeared online, on billboards and in magazines.