FILIA GENDERED VIOLENCE CAMPAIGN
Filia, an organization promoting women's rights, wanted to speak about gendered violence in Romania. We've developed an integrated campaign that brought the public into the spotlight and spoke directly to grandparents, policemen, bodyguards, judges, friends or colleagues. Without metaphors or detours, immediately and firmly, designed to shorten distances and explore as many biases, attitudes and reactions as possible.
The website features 3 stories of gendered violence as told through 20 videos featuring each of the participants (active or passive) and their biases.