foodpanda

foodpanda delivers food. They're very good at it. So good that they've started delivering other stuff too. Like any other stuff. So, they've asked us to come up with a groovy social media communications concept to help spread the news. 
We wanted something that's as universal as words and as versatile as being able to create a record number of executions. So we came up with this incredibly simple concept that allows for endless creative headlines: aren't you better off staying at home that being at the supermarket? 
Written together with talented copywriter Andrei Dragotă, the humorous lines talk about the how much better tedious, boring things are inside the home than inside the store while shopping for stuff.
Better spend 2 hours at home picking the movie than in the store picking the wine. Leave it to us to spend the time in the store and bring the groceries home.

Better to have a 45 minute fight in the hallway and the kitchen at home than to have it at the meats shelf. Leave it to us to spend the time in the store and bring the groceries home.
Better waste hours looking for recipes on Youtube than wasting them looking for God know what in the store. Leave it to us to spend the time in the store and bring the groceries home.
Better to spend 15 minutes arranging the canned goods in the cupboard according to the expiration date than to arrange the groceries in the trunk. Leave it to us to spend the time in the store and bring the groceries home.​​​​​​​
Better to stay at home cleaning all the nooks and crannies than to waste your time picking boxes of cranberries in store. Leave it to us to spend the time in the store and bring the groceries home.
Better to spend your time in traffic on your way home than on the way to the store. Leave it to us to spend the time in the store and bring the groceries home.​​​​​​​
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