COVID-19 lock down. People stuck inside, delivery people doing their best outside. It wasn’t easy for any of us.
When foodpanda approached us to develop a campaign for their free delivery + 30% off promotion, we jumped at the chance to acknowledge the hardship everybody was going through and offer a bit of support.
The concept allowed for two different types of executions. The first one pointed to the promotion in a pretty straightforward way, employing a humorous tone and digging into everyday insights of people dealing with the lockdown.
We all need a little help these days was the headline.
When foodpanda approached us to develop a campaign for their free delivery + 30% off promotion, we jumped at the chance to acknowledge the hardship everybody was going through and offer a bit of support.
The concept allowed for two different types of executions. The first one pointed to the promotion in a pretty straightforward way, employing a humorous tone and digging into everyday insights of people dealing with the lockdown.
We all need a little help these days was the headline.
We are all in this together was the message that continued the campaign. This time we wanted to show that whether in the kitchen or the home-office, delivering food or working at the computer - we all have to pull through these hard times. The illustrations were masterfully drawn by Studio Color.
