Forza Zu is Radio Zu's biggest event: moving from city to city every year the one day concert brings together over 70 Romanian artists and more than 130.000 people. Glitch were commissioned to design both the communication campaign and the branding for the event. Hosted by the lovely city of Iasi, this year's Forza Zu marked the first time the event extended beyond music to accommodate 3 more secondary stages, a 50+ vendors food court, an artisanal market and a kids area. Bigger than ever, there was something for everybody.
Inspired by this evolution, the branding & communications concept was pretty straight: we got fun from A to Zu. Together with stelar illustrator Paula Rusu we've designed a whole alphabet, from A to Z, each letter suggestively speaking of the different activities & areas to experiment.
