In 2019, together with Dacia Plant, Farmexpert launches Seva - a premium brand of natural plant supplements. After a beautifully long development process, together with copywriter Adrian Drăgoi and graphic designer Miruna Modîlcă-Belgun, GLITCH created the brand identity, from naming all the way to packaging.
We named the brand Seva (sap) and created an identity that speaks the language of nature. Together with the brand tagline, Picătură de natură (Drop of nature), the identity invites consumers into a world of natural well-being and delicate care.
The packaging was designed to be exquisitely minimal, displaying airy illustrations of plants drawn by Amalia Dulhan for the project.