Simplify isn't just the name of KLG Europe's fulfilment start-up, but also its mission. This is a brand that helps businesses simplify their logistics and lets owners focus on what really matters in a company. The naming we did is made complete by the visual identity designed to be simple & suggestive: hence the colon symbol used in the logo.
![](https://cdn.myportfolio.com/c071fbb05c61c4d52d1dd3907ba70d2b/12eaaad5-5dee-4940-b1c6-db12d4114dba_rw_1920.jpg?h=63be4ee99f368846f9b460508be95947)
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The colon is the perfect visual device to use in all kids of design situations: services presentation, price points and all things list. It's also spot-on to remind the audience of the multitude of advantages one has when letting Simplify simplify businesses.
![](https://cdn.myportfolio.com/c071fbb05c61c4d52d1dd3907ba70d2b/c579d0f8-f769-4a7e-9c58-961a2e731580_rw_1920.jpg?h=76d2285b13b3a60af87124538c6386e3)
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We've also designed Simplify's website using clean-cut graphics to once again tell people that's what we're all about. Custom illustrations and beautifully simple animations drive the message home.
![](https://cdn.myportfolio.com/c071fbb05c61c4d52d1dd3907ba70d2b/ad39f1db-d794-4e41-a8db-b9a0e264b849_rw_1920.jpg?h=0c3cc4faeda1bb4c617d2284301afb71)
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Streamlined, suggestive and smooth animations by Cristi Iacob. Check out simplify.ro for the complete experience.