Scoala9 is Romania’s education and learning platform , and Glitch was called in to redesign its brand identity from the ground up. We plugged the programme snugly into Fundația9’s wider brand architecture, then cranked the volume so its voice cuts through morning-classes ennui. The result? A forward-looking learning engine that’s instantly recognisable, boosting brand visibility and coherence across every digital touch-point. Translation: same smart content, shinier hall pass, stronger brand equity. Scoala9’s redesign is a testament to what purposeful branding can do for cultural and educational programmes: it builds community, clarity, and lasting impact.
Scoala9 Design Concept (blocks that rock)
The new visual identity system revolves around semi-transparent coloured squares and highlighting action: humble “building blocks” that snap together like academic LEGO. Stack two and you frame a headline; stack twenty and you’ve built a lesson plan in living colour. In Fundația9’s galaxy, this highlight over a clean, elegant, serif monospace delivers clear brand differentiation: playful space for Școala9, editorial grid for Scena9, 3-D depth for Rezidența9. It’s modular brand storytelling,knowledge literally assembled before your eyes. A brand identity to help Școala9 keep on growing and keep on helping kids, parents and teachers grow. The colour system, in particular, ensures that Scoala9 stands apart within the Fundatia9 family while remaining unmistakably part of it.
Școala9 Technical Craft (geek chic)
Under the hood hums a rock-solid design system that expresses itself through a articulate visual language: a grid-driven logotype, an indigo-mint-pink palette your eyeballs will thank you for, and a typographic hierarchy tuned for friction-free reading. Custom icons mimic the square geometry while sub-logos for the various sections sport similar rules. The payoff is seamless user experience and fully responsive design from billboard to browser, proving that consistency can still have swagger.
Școala9 Brand Governance
Finally, we wrapped everything in a bullet-proof brand toolkit: colour specs, spacing logic, asset libraries, co-branding protocols: aka the instruction manual people actually need to work with the brand. It locks down brand consistency while leaving room for healthy experimentation, so future campaigns, partnerships and curricular expansions click neatly into place. In short: Glitch built a system that scales without guesswork and keeps Școala9 building bigger, brighter bridges in the classroom and beyond. The brand guidelines document everything from digital banner templates to print specifications, ensuring that whether Scoala9 appears in a social media post, a school newsletter, or a conference roll-up, the identity remains instantly recognisable and true to its educational mission.
Școala9 Brand Strategy
Underneath the colour blocks and clever grids sits a purpose-driven brand strategy that keeps Școala9 on course long after the first-day buzz fades. The platform’s value proposition is crystal: empower Romania’s learning community with stories, tools and role models they can use before the next bell rings. Three content pillars: solutions journalism, classroom innovation and teacher–student voices, shape the editorial roadmap, while the mantra “Continue to assimilate and learn anything new” serves as a constant brand promise. Audience segmentation is simple yet inclusive: educators, pupils, parents and policymakers, each addressed in language tuned to their needs but threaded through a single, coherent brand narrative. The result is a living framework that turns every headline, workshop and partnership into proof that learning is an open-ended adventure, one the brand is architected to scale. Glitch’s approach to Scoala9 reflects our wider commitment to purpose-driven communications: every creative decision is grounded in brand strategy, every visual choice serves a communication goal, and every deliverable is built to last well beyond launch day.
Credits
Creative direction
Dan Stănescu
Project management
Domnica Stuparu
Sonia Panait
Brand Strategy
Simina Leotescu
Graphic Design
Andrei Nicolescu
Ana Maria Dudu
Scoala9 is part of the broader educational ecosystem. Visit the Scoala9 platform to explore their editorial content. Glitch Studio , a purpose-driven communications agency in Bucharest , handled the full brand redesign. Browse more cultural and social impact projects in our portfolio, or visit the Glitch Library for design resources and inspiration.
